SWEET LEAF TEA: SWEEKEND

MOBILE TOUR AND SAMPLING EVENTS

Sweet Leaf Tea was an Austin area favorite that had waned from popularity. Marketing Werks was tasked with designing, and implementing, a sampling tour to showcase the many flavors of Sweet Leaf. The winning concept was not only a family-friendly sampling activation at the local food truck court (The Picnic), but also a series of events at local bars where Sweet Leaf starred as the main mixer in feature cocktails.

graphic-sweekend_lockup.png
img-cart_v1.jpg

LIVE SAMPLING

The Picnic • Austin, TX

At Austin's premiere food truck court, The Picnic, we slung samples to countless fans of this hometown hero.

I designed the sampling cart to compliment the hand-drawn aesthetic of the brand. The "scrap wood" texture, paired with chalkboard A-frames and galvanized metal tubs give the stand a make-do, approachable lemonade stand feel.

sampling-cart_v5.png

The second leg of the tour was comprised of events at local bars, featuring Sweet Leaf Tea in signature cocktails or as mixers. We offered a tasting flight to reacquaint patrons to the line of product, and festooned the watering holes with custom coasters, table tents, and other branded swag.

img-flight_v1.jpg
Flight-Tray-Liner_v3.jpg

FLAVOR FLIGHT

TRAY LINER

img-coaster_v1.jpg

SWEET SWAG

COASTER AND  UNIFORM

mens tee_v2.png
mens tee_v2.png
BA-Shirt-Mockup.png
BA-Shirt-Mockup.png
SLT Table Topper_Mockup_v1.png