SWEET LEAF TEA: SWEEKEND
MOBILE TOUR AND SAMPLING EVENTS
Sweet Leaf Tea was an Austin area favorite that had waned from popularity. Marketing Werks was tasked with designing, and implementing, a sampling tour to showcase the many flavors of Sweet Leaf. The winning concept was not only a family-friendly sampling activation at the local food truck court (The Picnic), but also a series of events at local bars where Sweet Leaf starred as the main mixer in feature cocktails.
LIVE SAMPLING
The Picnic • Austin, TX
At Austin's premiere food truck court, The Picnic, we slung samples to countless fans of this hometown hero.
I designed the sampling cart to compliment the hand-drawn aesthetic of the brand. The "scrap wood" texture, paired with chalkboard A-frames and galvanized metal tubs give the stand a make-do, approachable lemonade stand feel.
The second leg of the tour was comprised of events at local bars, featuring Sweet Leaf Tea in signature cocktails or as mixers. We offered a tasting flight to reacquaint patrons to the line of product, and festooned the watering holes with custom coasters, table tents, and other branded swag.
FLAVOR FLIGHT
TRAY LINER
SWEET SWAG
COASTER AND UNIFORM
