SWEET LEAF TEA: SWEEKEND
MOBILE TOUR AND SAMPLING EVENTS
Sweet Leaf Tea was an Austin area favorite that had waned from popularity. Marketing Werks was tasked with designing, and implementing, a sampling tour to showcase the many flavors of Sweet Leaf. The winning concept was not only a family-friendly sampling activation at the local food truck court (The Picnic), but also a series of events at local bars where Sweet Leaf starred as the main mixer in feature cocktails.
The Picnic • Austin, TX
At Austin's premiere food truck court, The Picnic, we slung samples to countless fans of this hometown hero.
I designed the sampling cart to compliment the hand-drawn aesthetic of the brand. The "scrap wood" texture, paired with chalkboard A-frames and galvanized metal tubs give the stand a make-do, approachable lemonade stand feel.
The second leg of the tour was comprised of events at local bars, featuring Sweet Leaf Tea in signature cocktails or as mixers. We offered a tasting flight to reacquaint patrons to the line of product, and festooned the watering holes with custom coasters, table tents, and other branded swag.
COASTER AND UNIFORM