NINTENDO SWITCH: TOGETHER TOUR
In the era of social gaming, the Nintendo Switch is the perfect party gaming platform to take over the quad. This mobile tour highlighted the cooperative, and competitive, aspects of multi-player titles at one of the most crucial junctions of needing friends whilst starting a new year away from home.
Working with Nintendo's brand team, a 3D renderer, asset warehouses, fabricators, IP managers, and everyone else can make a quick turnaround difficult, at best. Our teams worked tirelessly, and ultimately got this tour built from the ground, up in a matter of just a couple of months!
The tour included gaming pods that could drop in an adaptable layout, with six demo areas per side, and interactive, sculpted photo ops for each title. At the main stage, our MC directed live gaming on a large screen LED display that played interstitial reels customized to each campus.
...And of course, the hard sell. Our "merch" tent contained interactive product kiosks, a prizing center, and smaller gaming demos with captivating, 3D signage. Students could also write postage-paid postcards to parents hungry for a "hi." But, really... we just wanted them to beg their moms and dads for the hottest games on campus.
Branding allowed us a "little" fun with IP imagery on our sweet brand ambassador swag. We toured from late summer through the autumn, so our gear had to be as varied as the climate across the continental US.