AARP: DRIVE TO END HUNGER
AARP teamed-up with Jeff Gordon to create The Drive to End Hunger. Our team was tasked with creating the graphics and layout for the traveling show, as well as creating premiums for those who donated, on-site—the metallic poster currently selling for over $100 on eBay!
The tour bus graphics are a bit meta, as the design riffs off the design of Jeff Gordon's award-winning racing livery, designed by Dean Caruso (my CD at the time). As with many tours, this bus acts as a backdrop for the tour as well as a mobile billboard.
The most exclusive premium available on this tour — numbered, limited editions.
This two-sided premium card was a great takeaway to have signed at the in-person events with Jeff.