BRIDGESTONE: BRIDGESTONE EXPERIENCE
How do you make tires exciting? Every year my team has to answer this question. Some of our successful tactics, in the past, have included green-screen cinemagraphs, digital interactives, and of course... free sh*t.
The Road Trip Tracker is an interactive feature that tallies your travels and quantifies your miles "driven" with badges and a customized deliverable.
The semi trailer that transported the entire show needed to double as the event backdrop. So, the design needed to be bold and exciting, both on-road and in the exhibit hall.
Live gaming events can bring energy to an event area like nothing else — whether head-to-head, or solo play. While I didn't design the games themselves, I was able to design the areas that brought them to life.
To celebrate the Summer Games in Rio, we developed this "Stonehenge" kiosk allowing for PvP gaming. Olympic field games were mirrored from a mobile device onto spectator screens.
GAME SLEDS & LEADERBOARD
What's a competition without a way to brag? I designed this digital leaderboard for that very reason.