PELOTON: HOUSE OF PELOTON
MOBILE TOUR CONCEPTING
Luxury brand, Peloton, wanted to take their bikes and classes on tour and introduce potential buyers/subscribers to their product. Our concept came in two parts: to take over Airbnb spots in targeted neighborhoods, and mobile studios that could pop-up at festivals and public spaces.
Airbnb properties in choice locations would be dressed with upscale, branded patterns and slogans, furniture, projection graphics, snack stations, live DJs, and of course... class studios.
Dynamic face-lifts build neighborhood buzz, and create irresistible, shareable moments. Exteriors would be given pop-up studio treatments with semi-permanent signage and banners. At night, live classes could stream via projectors across the front whilst dimensional signage, and the event happenings, shine through windows.
As class participants wander the halls, there are moments of discover to delight those with an eye for detail—bedrooms adorned with mantras, branded coffee cups and water bottles, and inspirational messaging in spots sure to be captured in impromptu photo shoots.
SOCIAL MANTRA
DIGITAL EXPERIENCE
The digital takeaway for this tour was a “mantra” photo op. Riders could show their pride by selecting a pre-scripted message to be projected upon a surface they could take selfies against, and then post to their choice of media platforms.
ROOFTOP STUDIO
MOBILE STUDIO CONCEPT
This drop-trailer is skinned to emulate an idealized Peloton "gym," complete with rooftop class space and a live studio at eye-level.
HOUSE OF PELOTON
MOBILE STUDIO CONCEPT
Traditional siding and an interior filled with cabinetry, televisions, etc. mirror the Airbnb experiences where rental properties are not attainable.
LUXE STUDIO
MOBILE STUDIO CONCEPT
Tactile wood and stone treatments, pergolas, and live DJ, give this concept a polished West Coast vibe.
METROPOLITAN
MOBILE STUDIO CONCEPT
Mirroring a more sleek "loft" look, combined with branded graphics, this model offers a sleek combo of the prior versions.
THE ALL-IN-ONE
MOBILE STUDIO CONCEPT
This trailer features a rapid, roll-out functionality that offers studio space and retail/merch sections for an all-in-one, on-the-fly opportunity.
So, what compels riders to sign up for our touring experience? What about a luxury experience in the Hamptons, at the premiere House Peloton? This compound would be kitted-out to the extreme, and offer lodging, classes, and spa treatment.
