PELOTON: HOUSE OF PELOTON

MOBILE TOUR CONCEPTING

Luxury brand, Peloton, wanted to take their bikes and classes on tour and introduce potential buyers/subscribers to their product. Our concept came in two parts: to take over Airbnb spots in targeted neighborhoods, and mobile studios that could pop-up at festivals and public spaces.

VRBO East Hamptons Interior_v1after.jpg
VRBO East Hamptons Interior_v1before.jpg

Airbnb properties in choice locations would be dressed with upscale, branded patterns and slogans, furniture, projection graphics, snack stations, live DJs, and of course... class studios.

Air BnB NYC penthouse_v1.jpg
Air BnB NYC penthouse_v1_before.jpg

Dynamic face-lifts build neighborhood buzz, and create irresistible, shareable moments. Exteriors would be given pop-up studio treatments with semi-permanent signage and banners. At night, live classes could stream via projectors across the front whilst dimensional signage, and the event happenings, shine through windows.

Air BnB EXTERIOR_v1day.jpg
Air BnB EXTERIOR_v1_Before.jpg
Air BnB EXTERIOR_v1.jpg

As class participants wander the halls, there are moments of discover to delight those with an eye for detail—bedrooms adorned with mantras, branded coffee cups and water bottles, and inspirational messaging in spots sure to be captured in impromptu photo shoots.

coffee mug.png
ride-and-shine-pillows_sq.jpg
his her towels.png
mirror.jpg
Door-Mat_Sweat_v1_SQ.jpg
tryptic.jpg
stairs- resistance.jpg

SOCIAL MANTRA

DIGITAL EXPERIENCE

 

The digital takeaway for this tour was a “mantra” photo op. Riders could show their pride by selecting a pre-scripted message to be projected upon a surface they could take selfies against, and then post to their choice of media platforms.

mantra_v2.png
drop pod-rooftop_WHv1.jpg

ROOFTOP STUDIO

MOBILE STUDIO CONCEPT

This drop-trailer is skinned to emulate an idealized Peloton "gym," complete with rooftop class space and a live studio at eye-level.

drop pod-peloton house_WHv1.jpg

HOUSE OF PELOTON

MOBILE STUDIO CONCEPT

Traditional siding and an interior filled with cabinetry, televisions, etc. mirror the Airbnb experiences where rental properties are not attainable.

drop pod-peloton house_WHv2.jpg

LUXE STUDIO

MOBILE STUDIO CONCEPT

Tactile wood and stone treatments, pergolas, and live DJ, give this concept a polished West Coast vibe.

drop pod-rooftop_WHv2.jpg

METROPOLITAN

MOBILE STUDIO CONCEPT

Mirroring a more sleek "loft" look, combined with branded graphics, this model offers a sleek combo of the prior versions.

THE ALL-IN-ONE

MOBILE STUDIO CONCEPT

This trailer features a rapid, roll-out functionality that offers studio space and retail/merch sections for an all-in-one, on-the-fly opportunity.

Stage-Trailer_WHv1.png

So, what compels riders to sign up for our touring experience? What about a luxury experience in the Hamptons, at the premiere House Peloton? This compound would be kitted-out to the extreme, and offer lodging, classes, and spa treatment.

VRBO East Hamptons Exterior_v1c.jpg
VRBO East Hamptons Exterior_v1b_before.j