ACE BANDAGE/RITE AID

POP DESIGN AND CAMPAIGN CONCEPT

Ace Bandage, the go-to brand for medical and athletic support bandages, needed to refresh their presence and lift sales within the Rite Aid franchise. The concept was to come up with seasonal messaging, but I saw another opportunity to add value.

NEW HIERARCHY

POP DISPLAY CONCEPT

 

The original shelf display was a jumble of product on the shelf, without an apparent order. My concept was to create a clear, categorical breakdown, placed vertically according to need. In other words, don't make the people with bad backs bend down... people with bad elbows can more easily access the lower shelf.

Before-cropped.jpg
Seasonal-Display_v2wh.png

To boost visibility, backlit displays and header signage broke the planes, and could switch-out with seasonal messaging. 

backlit-spring.jpg
backlit-summer.jpg
backlit-autumn.jpg
backlit-winter.jpg

The seasonal messaging would then be paired with shelf-talker signage, placed throughout the store near other seasonal (or pertinent) gear.

Seasonal-Shelf-Talker_Full-Swng1wh.png
Seasonal-Shelf-Talker_Cln-Contssa1wh.png
Seasonal-Shelf-Talker_Ice-Patch1wh.png
Seasonal-Shelf-Talker_Wknd-Warv1wh.png
shelf-blade_v1.png