ACE BANDAGE/RITE AID
POP DESIGN AND CAMPAIGN CONCEPT
Ace Bandage, the go-to brand for medical and athletic support bandages, needed to refresh their presence and lift sales within the Rite Aid franchise. The concept was to come up with seasonal messaging, but I saw another opportunity to add value.
NEW HIERARCHY
POP DISPLAY CONCEPT
The original shelf display was a jumble of product on the shelf, without an apparent order. My concept was to create a clear, categorical breakdown, placed vertically according to need. In other words, don't make the people with bad backs bend down... people with bad elbows can more easily access the lower shelf.
To boost visibility, backlit displays and header signage broke the planes, and could switch-out with seasonal messaging.
The seasonal messaging would then be paired with shelf-talker signage, placed throughout the store near other seasonal (or pertinent) gear.
