COORS LIGHT: LONG, COLD SUMMER
The iconic blue mountains of Coors packaging inspired this seasonal campaign, "The Long, Cold Summer." Refreshing the POP/POS presence of this crowd favorite became an exercise in both illustrating key art as well as ideating dimensional signage and swag.
A life-sized surfboard with custom graphics and translucent "ice"
makes any bar beachfront-ready.
Uplighting works it's way through a corkscrew halfpipe, adding a pop of color to any dark counter in need of some life.
Much better than a slip-in page, much cheaper than a vacation.
Perfect for the phone numbers you'll never call
This custom beer bucket nestles in a sculpted half-pipe, making your table a can't miss party!
A grand-scale, tubular display.
Pick up a pack for your pick-up game on the beach.
Disrupt the monotony of stacked product with "life-sized" graphics!
A captivating blast of color erupts from the end of the aisle.
Take a picture with it...
you know you want to!
Shocasing the campaign art, and suitable for framing.