COORS LIGHT: LONG, COLD SUMMER

POP/POS DESIGN

The iconic blue mountains of Coors packaging inspired this seasonal campaign, "The Long, Cold Summer." Refreshing the POP/POS presence of this crowd favorite became an exercise in both illustrating key art as well as ideating dimensional signage and swag.

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PROP BOARD

ON-PREMISE POS


A life-sized surfboard with custom graphics and translucent "ice"
makes any bar beachfront-ready.

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BOTTLE GLORIFIER

ON-PREMISE POS
 

Uplighting works it's way through a corkscrew halfpipe, adding a pop of color to any dark counter in need of some life.

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TABLE TENT

ON-PREMISE POS

Much better than a slip-in page, much cheaper than a vacation.

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DIE-CUT
COASTER

ON-PREMISE POS

Perfect for the phone numbers you'll never call

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BUCKET PRESENTER

ON-PREMISE POS

This custom beer bucket nestles in a sculpted half-pipe, making your table a can't miss party!

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SUNSET HALF-PIPE

POP

A grand-scale, tubular display.

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AISLE BLADES

POP

Pick up a pack for your pick-up game on the beach.

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COOLER CLING

POP

Disrupt the monotony of stacked product with "life-sized" graphics!

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ENDCAP

POP

A captivating blast of color erupts from the end of the aisle.

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LAMA DISPLAY

POP

Take a picture with it...
you know you want to!

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POSTERS

POP

Shocasing the campaign art, and suitable for framing.

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